About

GPJFF

Presenting films with Jewish themes from around the world to the Greater Phoenix Community.

Our Mission

Mission

To present films and provide meaningful programming with Jewish themes from around the world to audiences throughout the Greater Phoenix Community.

Vision

To nurture a cohesive and engaged Jewish community in the Valley of the Sun while cultivating broader awareness and appreciation of the richness and diversity of Jewish culture among all residents and visitors.

Why

We honor the importance of Jewish heritage and storytelling.
We value the role our Festival plays in enriching the cultural life of the entire community.
We believe Jewish film helps illuminate identity, foster understanding, and reflect the shared values of resilience, creativity, and humanity.

How

By curating films that explore the past, present, and future of Jewish life around the world.
By welcoming participation from community organizations across the Valley.
By sharing the power of Jewish storytelling—and the arts more broadly—with the wider community.

Our Story

The Greater Phoenix Jewish Film Festival (GPJFF) is proud to celebrate 30 years of showcasing exceptional international cinema that reflects Jewish life, culture, and identity.

Our roots trace back to the founding of the Phoenix Jewish Film Festival in 1996 by Phyllis and the late Sheldon Pierson, who envisioned a Jewish film festival for Arizona’s capital and largest city. In 2004, Gloria and Sid Israel launched the East Valley Jewish Film Festival with the same goal of bringing Jewish-themed films to their local community.

In 2009, these two beloved festivals united, forming the Greater Phoenix Jewish Film Festival as it exists today. Since then, GPJFF has grown into one of Arizona’s premier cultural events—bringing compelling, thought-provoking, and entertaining Jewish cinema to audiences across the metropolitan Phoenix area.

Who We Are

The Greater Phoenix Jewish Film Festival is an independent, volunteer-led 501(c)(3) nonprofit dedicated to showcasing global Jewish stories through film. Sustained by community support, we’re funded by ticket sales, donations, advertising partners, and grants—from organizations including the Center for Jewish Philanthropy, the cities of Scottsdale and Chandler, and the Arizona Commission on the Arts.

In 2025, over 13,000 attendees joined us for a sold-out opening night and screenings across three Valley locations. Many are seasonal residents who make GPJFF a cherished part of their Arizona winters.

Film selection is a year-round process. Our committees curate a dynamic mix of international dramas, comedies, documentaries, and docudramas, often enhanced by filmmaker Q&As, expert speakers, and engaging conversations.

Beyond our annual Festival, GPJFF presents special screenings and cultural collaborations that deepen our mission: to connect, inspire, and build community through the power of film.

Officers

Tali Brosh & Virginie Polster
David Adatto & Laurie Herman

Assistant Executive Directors

Ricki Light

Secretary

George Goffman
Nyles Gradus

Board of Directors

Sue Adatto*
Tricia Beran*
Ilene Blau
Sheri Bretan
Lily Choi Baidowsky
Melissa Gulinson
Cheryl Hammerman
Amy Mastbaum
Jerry Mittelman
Robert Nagle
Rich Quen
Richard Reinkall
Lois Rubin
Rhonda Schwartz
Barry Singer
Miriam Spizzirri
Daniela Yellan

Founders

Gloria Israel (זייל)
Phyllis Pierson
Sid Israel (זייל)
Sheldon Pierson (זייל)

* Immediate Past Executive Directors

FESTIVAL AT A GLANCE

Past Greater Phoenix Jewish Film Festivals

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Special thanks to our most generous donors, Barbara and Robert Murray and the Morris and Gertrude Furman Foundation.

Thank you also to our generous and longtime donors, Sheila Schwartz and the Chulew family.

Our 2025 Business Sponsors

Partially funded by grants from